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Cloud Markets

Canalys estimates that cloud marketplaces will grow to more than $45 billion. They are accelerating as a route to market for technology, led by cloud providers such as Alibaba, Amazon Web Services, Microsoft, Google, and Salesforce, which are investing millions of dollars in the development of this sector.

Marketplaces are the route to market that cannot be ignored by any channel leader. Large marketplaces in particular have reduced fees from over 20% to 3%, allowing vendors to finance bids from multiple partners within the transaction. As more complex technologies are consumed through marketplaces, customers turn to partners to acquire and manage marketplace purchases, and as we can see, the result of cloud marketplaces is becoming a growing global IT distribution channel.