Marketplace Cloud

Canalys estimates that cloud marketplaces will grow to more than $45 millions, are accelerating as a route to market for technology, led by cloud providers such as: Alibaba, Amazon web services, Microsoft, Google and Salesforce who are investing millions of dollars in the development of this sector.

Marketplaces are the route to market that cannot be ignored by any channel leader, the large marketplaces in particular have reduced fees from over 20% to 3% which allows vendors to finance offers from multiple partners within the transaction. As more complex technologies are consumed through marketplaces, customers turn to partners to acquire and manage marketplace purchases and as we can see the result of cloud marketplaces are becoming a growing global IT distribution.